Close Menu

Salesforce Einstein = Simplified Selling.

Save Time and Improve Sales Results by Embracing Salesforce Einstein

Or, How I Learned to Stop Worrying and Love AI

After months of teasing plans to integrate Artificial Intelligence (AI) into it’s #1 CRM platform, Salesforce finally unveiled Einstein to the world in March, 2017. Touted as a “personal data scientist”, Salesforce Einstein incorporates AI, predictive modeling, machine learning, and customized analytics into its existing platform. In simpler terms, Salesforce Einstein uses AI to increase the chances of producing a sale by determining which leads are most likely to achieve that goal and the steps to get there (i.e. follow up calls and emails, making sure that you’re talking to someone who is in a position to make buying decisions). The result is a radical transformation in the way data is used to shape sales outcomes. Rather than relying on ‘gut instincts’, Salesforce Einstein allows its users to focus on closing sales by simply examining all available data for you.

Like all Salesforce products and services, Einstein is robust, with a bit of a learning curve. While we’d love to geek out on the nitty-gritty of Einstein’s capabilities, here’s a quick summary of some of the highlights we found.

Data goes in—automatically.

Analysis comes out—automatically.

Tailored Predictions

Good stuff, right? If you’d like to discuss strategies for maximizing Salesforce Einstein’s capabilities, we’d love to hear from you. Drop us a line and we’ll get in touch.

Published on Jun 12 2017

Last Updated on Jan 27 2020

Categorized under