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Press Release: Madison-Based Emelar Consulting Group Helps Wisconsin Startups Accelerate Growth

Launches Program to Shorten Sales Cycle, Improve Customer Collaboration

Madison, WI: Today, Emelar Consulting Group announced the availability of a new program aimed specifically at helping Wisconsin startups accelerate growth.  Emelar’s “Startup Accelerator Program” taps into market leading CRM, Salesforce customized for startups at a startup-friendly price.

“Wisconsin’s startup community is burgeoning, particularly in Madison.  We wanted to find a way to contribute by shortening the sales cycle and simplifying collaboration between startups and their customers.” said Jesse Theiler, a UW grad and Founder of Emelar Consulting Group.  “Salesforce is the leading CRM on the market hands-down but making it work can be expensive,” Theiler added, “we streamlined that to make it affordable for startups.”

Rachel Neill, President of Madison-based startup Carex Consulting Group sees Emelar as filling a need for startups in Madison.  “It’s clear to me Jesse understands the startup scene in Madison.  We wanted to hit the ground running quickly, and Emelar’s high touch, hands-on approach delivers while making us feel important.” Neill said.

“It’s clear to me Jesse understands the startup scene in Madison.” – Rachel Neill, President, Carex

Theiler said Emelar’s Startup Accelerator Program helps startups by:

About Emelar Consulting Group: Emelar Consulting Group is Wisconsin’s premier Salesforce Partner, providing services to a broad range of industries throughout the Midwest. Visit:

About Salesforce:  Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Published on Nov 08 2016

Last Updated on Jan 27 2020