Wrought Washer Case Study | Sales Cloud + CPQ = Success

With Salesforce CPQ, quoting custom manufactured washers is easy.

Quoting custom washers used to take days.  Now it takes minutes. And best of all, Salesforce CPQ tells Wrought Washer which line to manufacture on for maximum profit.

Wrought Washer Fast Facts:

  • Industry: Manufacturing 
  • # of employees: 225 
  • # of Salesforce Users: 14 
  • Technology Platform: Salesforce Sales Cloud, Salesforce CPQ

Who is Wrought Washer?

Wrought Washer Manufacturing is the world’s largest manufacturer of standard and special washers. Through its 225,000-square-foot Milwaukee factory, Wrought Washer operates more than 50 presses and processes more than 200,000 pounds of steel per day. They believe in providing top-quality products and outstanding customer values. Before working with Emelar Consulting Group, Wrought Washer would spend hours calculating the manufacturing costs and materials needed for a custom washer on an aging tool.

The Challenge:

  • Wrought Washer struggled to deliver quotes on time, as quoting was time-consuming and tedious.
  • Complexity in the quoting process led to inconsistencies in and variation from quote to quote. 
  • Management had limited visibility into quotes and sales pipeline.

The Solution:

  • Emelar created a process to quickly calculate the custom quote requests at multiple quantity levels, automatically identifying cost savings for the customer.
  • Emelar simplified the addition of processing (such as heat treating and coating) into the quote and automated cost calculations.
  • Emelar implemented Salesforce CPQ, which allowed the Wrought Washer sales team to enter custom parameters to automatically determine the best manufacturing process to run a job.

“Manufacturing is all about efficiency. Working with Emelar was the single best decision we’ve made to increase efficiency in 10 years!”

The Results:

  • Wrought Washer saw dramatically reduced quote times for customers – hours vs. days.
  • Requotes are much more consistent.
  • Salesforce CPQ not only helps Wrought Washer quote faster, it also helps determine which production line to manufacture on to minimize costs.

Get started with Salesforce CPQ

Contact the CPQ experts at Emelar Consulting Group.