After implementing Salesforce CPQ, DMS reps quote dramatically faster with more accuracy.

Sales reps confidently quote machinery and pricing, increasing efficiency and reducing mistakes through CPQ.


Diversified Machine Systems logo that is abbreviated as DMS in this image




DMS Fast Facts:

  • Industry: Manufacturing 
  • # of employees: 100+
  • # of Salesforce Users: 55+ 
  • Technology Platform: Salesforce CPQ

Who is DMS?

Diversified Machine Systems (DMS) is a privately-held corporation with headquarters located in Colorado Springs, Colorado and industry-leading designer and American manufacturer of 3 axis and 5 axis CNC routers and machining centers. DMS supplies CNC machines to a wide variety of manufacturing sectors including aerospace, automotive, marine, recreational vehicles, 3D sculpture, concept models, pattern making, formed plastics and woodworking.

The Challenge:

  • DMS’s quoting process was complex, inefficient and confusing.
  • Pricing for machinery was variable, based on customer type, and reps sometimes had incorrect pricing.
  • Their CPQ solution was outdated and required manual entry for quoting.

The Solution:

  • Emelar designed quick search of complex quotable products in CPQ.
  • Emelar designed highly effective quote approval processes for executive visibility into quotes.
  • Emelar integrated spec sheets and thumbnail photos of machines into the logic, quotes, and quote templates, providing customers a pleasing visual display of quote information.

The Results:

  • DMS now quickly presents professional quotes to customers incorporating add-on options, all in one quote.
  • Quoting is more efficient due to favorites and powerful search on frequently-quoted products.
  • DMS staff are more effective due to Emelar’s training in best practices for Salesforce CPQ.

“Emelar brought instant high-level knowledge and experience to my team.”

“The Emelar team was great at keeping the project on schedule and on budget, as well as keeping our DMS Team engaged and educated throughout the project.”

Get started with Salesforce CPQ

Contact the CPQ experts at Emelar Consulting Group.